The Win a Salon project is the third campaign for the One Ark business start-up programme, Win a Shop.
KHT delivered a £14.4 million housing project at Bluebell Park to build new homes for the over 55s and as part of this development, premises were developed to accommodate an on-site salon, which would be used to deliver tailored services to the needs of the residents as well as the general public.
A competition was established to find someone who would work hard to make a long term success of the salon. The application process comprised of the submission of a business plan, a practical hairdressing demonstration and a formal interview with a panel of expert judges.
The winner received a full year rent free salon and a business boosting support package, which included: a business plan and support from the Women’s Organisation; a year free subscription for Knowsley Chamber of Commerce and; a Marketing package from First Ark.
“Opening my own salon was something I dreamt of so winning this competition is literally a dream come true. I am a single parent and showing my kids that hard work pays off is a great thing”.
Shirley is a local KHT tenant from the area and had observed the building development from start to finish. She was working as a mobile hairdresser and did not have the job security that she craved for so when she noticed the Win a Salon competition, she jumped at the chance to enter. Shirley loved the idea of a housing development that incorporated community and supported living and she felt that setting up a there would be a real addition to the development.
Shirley was nervous entering the competition but with the support from Women’s Org and various members of First Ark, she came out on top and opened her very own Salon in November 2015.
Shirley hasn’t looked back and is already expanding her empire. She has employed more stylists, supported local business through hosting concessions and has provided work placements for local students but it doesn’t end there. Shirley is looking at getting involved in apprenticeships and wants to open up more salons in similar environments.
- 1 new business opening in Knowsley with a further SME and self-employed beautician setting up in the Salon, thus supporting economic regeneration and resilience
- 2 additional local people supported into employment, with ongoing support and training
- 4 work experience placements provided for Knowsley Community College students
- £42,046 of social value generated*
- 224,952 of economic value generated**
You can download the case study here